How to Get the “Scoop”
By Adam Jalovick
Marketing is as wide and varied as the different kinds of businesses and organizations trying to get their message out. Even within the world of Christian summer camps, marketing can range from college visits, to word of mouth, and of course, camp fairs. The key for every camp is to take advantage of their strengths. For Brookwoods, Deer Run, and Moose River Outpost, this means a more intimate and personal approach than a typical booth set-up at any given camp fair.
Our alumni network is extensive and, thanks to the work of Melissa Yonan and Ann Higgins, well connected. The Lord has blessed our camps with a network that loves to give back to camp in various ways. Each spring we work with families who give back in the way of marketing. These families open up their homes, invite their friends who would like to hear about camp, and help us host a pizza and ice cream party. We call these events “Scoops.” You can come and get the camp “scoop,” while we “scoop” some ice cream!
I believe this is one of the most effective ways to share the news about camp. This may not be the fastest or most widespread way to get the word out about our camps, but it is far more personal. Scoops offer parents a well-rounded perspective on our camps than can’t be provided at a camp fair. Instead of just taking our word for it, they have the word of fellow parents and campers who have experienced summers at our camps.
Scoops are typically scheduled Friday evening or on weekends, and generally run for about two hours. While the evenings are free flowing, there is often a time of question and answer with camp representatives, past campers share stories, we show our camp videos, and talk about what a typical camp day looks like. Games and a fun photo booth are also provided for the kids’ entertainment. Also, pizza! Who doesn’t love pizza? We provide great local pizza for dinner, and love to network during this time.
Right now we have three scoops on the calendar, and are currently coordinating to get a few more before the start of the summer! If you’d like to come hear the scoop, please email your RSVP to Dorothy and she will follow up with the address.
- February 2
- Alexander Scoop
- Westford, MA 01886
- 5:00pm – 8:00pm
- March 15
- Great Rock Scoop
- 256 Andover St. Danvers, MA 01923
- 6:00pm – 8:30pm
- March 31
- Murgatroyd Scoop
- 52 Powder House Road Extension Medford, MA 02155
- 5:00pm – 7:00pm
Adam Jalovick, Assistant Director & Conference Director
Hannah Jalovick, WILD Director & Leadership Development Director